About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list.
"“American Family Insurance has always focused on making data-driven decisions for our customers. A more rigorous testing process was the natural progression—a test versus control impact is truly the best way to determine a program’s impact and if it is worth further investment. In-market testing provides insight that allows us to continually enhance our customers’ experience and drive the exceptional value our customers want and expect from us.”"