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Case Studies

Business Issues for Auto Companies

Automakers and Dealer Groups are constantly innovating to adapt to changes in customer needs, emerging technology (both inside and outside the vehicle), and an ever-evolving regulatory landscape. These companies need to reduce the risk of new initiatives by testing ideas with a subset of dealer locations, customers, or employees to gain empirical insights on whether, how, and where to implement these new ideas. This is what APT calls Test & Learn®. Companies who test frequently drive more profitable decisions throughout their organizations.

What Are Executives Saying About Test & Learn?


"After observing the significant value added by APT during the initial rollout, we decided it was essential to extend our relationship and continue to incorporate Test & Learn into the decision-making process at AutoZone. One of APT’s benefits is that it enables us to cut through the noise and understand how to merchandise our stores and organize our supply chain to deliver on behalf of our customers.

— Chief Information Officer