Test & Learn allows automakers and dealers to cut through the noise in sales data and control for multiple marketing activities at once to understand which are truly generating incremental impact, and which are a not the best investment of ad dollars. APT can help answer the following questions, among others:
- How can we optimize our media strategy across channels (e.g. TV, radio, digital/paid search, etc.)?
- What is the impact of direct mail outreach?
- How can we target mailings by market or by customer?