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Case Studies

Capital Investment

APT’s Test & Learn™ approach provides a clear measurement of the benefit of bank branch remodels, as well as a profile of which branches respond best to a capital investment program. Test & Learn™ also quantifies which elements of a branch remodel program create value in order to focus investment only on the aspects that drive improvements in performance.

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    Staffing Optimization
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    Customer Segmentation & Targeting
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    Managing Mobile and Online
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    Big Data Analytics
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    Trends & Analytics

What Are Executives Saying About Test & Learn?


"We are excited to be working with APT. We believe in the importance of the Test and Learn methodology and look forward to applying Test and Learn to a wide range of initiatives. Implementing APT allows us to measure the incremental value of any new program before committing to a network-wide rollout. This enables us to focus our resources on the highest value opportunities going forward."

— Vice President of Channel Strategy