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Case Studies

Media and Advertising

Leading financial services companies are using in-market tests to understand the impact of media and advertising on customer acquisition and to identify ways to improve the return on this marketing investment.

This Test & Learn™ approach gives banks the strategic marketing insights they need to optimize their marketing spend across a variety of channels including TV, radio, print, and online.

Watch our featured videos

  • Customer Segmentation & Targeting

    Customer Segmentation & Targeting
  • Managing Mobile and Online

    Managing Mobile and Online
  • Staffing Optimization

    Staffing Optimization
  • Big Data Analytics

    Big Data Analytics
  • Trends & Analytics

    Trends & Analytics


What Are Executives Saying About Test & Learn?


"APT provides much more than just software - they are a valuable partner in helping us improve our business and continuing to serve our clients better. We are looking forward to continuing our partnership with APT."

— Senior Vice President, Retail Banking Investments