Test & Learn for Customers™
Test & Learn for Customers™ measures the cross-channel impact of guest-facing programs over time, improving the targeting of these offerings to specific segments and increasing program profitability.
Some large-scale hotel companies have existing methods to extract lessons from guest-level data. APT’s Test & Learn for CustomersTM delivers superior results by quickly generating deeper knowledge that in turn drives more profitable business decisions. By working with APT, clients:
- Enhance measurement accuracy through more sophisticated methods that minimize measurement error (adjusting for uncontrollable factors that can impact performance, such as weather or competitor actions)
- Improve Program ROI by identifying and quantifying relevant guest, market, and program characteristics that correlate with success
- Track a multi-channel view of the guest by leveraging APT’s open data model that can be flexibly expanded to include inputs from any point of customer contact and provide real-time visibility into all programs affecting a guest
- Achieve insights broadly across an organization as APT’s on-demand software solution can be quickly and easily used across all departments in an organization without need for specialized training or advanced degrees
- Make decisions with confidence that are based on consistent analytic assumptions, processes and methods, leading to ROI measures that can be easily compared across programs