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Case Studies

Business Issues for Insurance Companies

Insurance carriers are regularly developing new programs and ideas to improve top-line growth and bottom-line profitability. However, isolating the true incremental impact of any single initiative is difficult in an environment where so many other phenomena impact sales and profitability. Select insurers are joining leading financial institutions, retailers, and consumer goods manufacturers in employing a Test & Learn™ process to measure and optimize the impact of a wide variety of initiatives designed to improve sales and profits.

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What Are Executives Saying About Test & Learn?

 American -Family

“American Family Insurance has always focused on making data-driven decisions for our customers. A more rigorous testing process was the natural progression—a test versus control impact is truly the best way to determine a program’s impact and if it is worth further investment. In-market testing provides insight that allows us to continually enhance our customers’ experience and drive the exceptional value our customers want and expect from us.”

- VP of Strategic Data & Analytics