• Language
  • Navigation

Case Studies

Brand Innovations & Renovations

APT solutions enable manufacturers to answer key questions regarding brand innovation and renovation programs, including:

  • What is the true impact of a program across the product portfolio, taking into account cannibalization and halo effects?

  • Which consumer segments or retailer types respond better to the program? Why?

  • How should marketing and merchandising support be tailored accordingly and which trade spend activities drive the greatest ROI?

  • Is there a targeted way to structure the roll-out of the program in a way that can maximize portfolio profitability?

Watch our featured videos

  • Customer Segmentation and Targeting

    Customer Segmentation and Targeting
  • Category Management and Space Planning

    Category Management and Space Planning
  • Trends & Analytics Overview

    Trends & Analytics Overview
  • Big Data Analytics

    Big Data Analytics
  • APT's Software Suite

    APT's Software Suite
  • Using Test & Learn to Evaluate Promotional Strategies

    Using Test & Learn to Evaluate Promotional Strategies
  • APT Category Management Insights

    APT Category Management Insights

What Are Executives Saying About Test & Learn?

American Greetings

"I had the pleasure of working with APT earlier in my career at a major retailer and now value the relationship as a consumer goods marketer. The Test and Learn capability provides a powerful analytical foundation and approach for evaluating and tailoring business initiatives to increase their value. We have been able to identify millions of dollars in specific incremental profit opportunities for ourselves and for our retail partners. APT provides more than just a software solution - they are a partner in building our business."

— Executive Director of Business Intelligence