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Case Studies

Media & Advertising

Restaurants are facing increasing competition: QSRs are introducing more premium menu items, casual diners are improving the guest experience, and convenience and grocery stores are introducing more fresh and prepared food options. Amid growing competition, it is more important than ever to optimize advertising strategies to bring incremental guests into the restaurant.

APT’s Test & Learn™ software determines the incremental impact of each change in media investment. Instead of using correlational analysis found in traditional models, APT’s empirical approach to determining optimal media investments enables restaurants to measure the true causal impact of their marketing dollars. With this information, decision makers can answer the following questions:

  • What is the ROI of increasing spend in different media channels? How does this vary by market?
  • What is the impact of using different creative/copy in ad campaigns?
  • How do different marketing strategies change the mix of guests in our restaurant? How do they change check composition?
  • When we run a media campaign, how does performance differ from competing restaurants in the area immediately surrounding our locations?

Watch our featured videos

  • The Promotional Cone of Uncertainty: Redemption Rate vs. Incrementality

    The Promotional Cone of Uncertainty: Redemption Rate vs. Incrementality
  • Capital Expenditures

    Capital Expenditures
  • Menu Innovation

    Menu Innovation
  • Pricing Optimization

    Pricing Optimization
  • Common Mistakes in Pricing

    Common Mistakes in Pricing
  • Competing with Fast Casual

    Competing with Fast Casual
  • APT's Software Suite

    APT's Software Suite
  • The APT Index

    The APT Index
  • Effectively Using Customer Data

    Effectively Using Customer Data
  • Using Test & Learn in a Franchised Environment

    Using Test & Learn in a Franchised Environment

"Some people think that Test and Learn is nerdy and a lot of analysis. I think it's just the opposite. It helps us to be maximally creative and risk taking. We can test any exciting but risky idea before we roll it out and rapidly roll out the ones that work. With APT we were able to very rapidly develop a capability that otherwise would take years to create in-house; in addition APT's solution provided consistent, standardized results allowing us to innovate quickly and with confidence."

- President and CEO of the SUBWAY Franchisee Advertising Fund Trust (SFAFT)