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Case Studies

Business Issues for Telecommunication Companies

APT works with some of the world’s leading telecommunication companies, helping to improve the profitability of critical customer initiatives focused on retention, marketing, promotions, call center, and store operations. Through testing and rigorous analysis, APT’s software enables decision-makers to understand the true cause-and-effect relationship between a program and key performance metrics, prior to a broader rollout. This Test & Learn process reduces the risk of innovation and drives tens of millions of dollars in incremental annual profits for typical clients.

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